If you were anywhere online last week, you know all about the crap storm that Abercrombie and Fitch’s CEO Mike Jeffries created for his company.
This man. A man who doesn’t appear to be capable of blinking his eyes or closing his mouth (but fully capable of scaring small children) drew the proverbial line in the sand and declared war against the average American when he openly stated that Abercrombie sells only to skinny women; no fat girls allowed. And just in case you’re wondering what size Mr. Jeffries starts considering women fat – anything above a size 10. The quote below is from Mr. Jeffries regarding his views about beauty and Abercrombie’s marketing strategy:
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.
In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
As you can see from his own words, he’s pretty proud of the exclusionary club he’s created. A club that forces unrealistic and unhealthy body images at us with every seductive advertisement. A club that is responsible for countless tears shed by teenage girls because they don’t can’t belong in that club. Psychologically damaging doesn’t even begin to describe Mr. Jeffries’ club.
I could go on and on about the damage Abercrombie has caused by its bigoted marketing practices but that’s an entirely different post. Right now , I want to introduce you to another club. One that’s MORE exclusive then Mr. Jeffries’ could even imagine. The 1% Club.
Welcome to the 1% Club. This club literally is the ‘cool kid’s club.’ However, as exclusive as this club is, it really is one of the most inclusive clubs out there. There is no discriminating in the 1% Club; we want and welcome everyone and every body. You can be short, tall, skinny, fat, able bodied or disabled. The only thing you have to do to belong is to decide that you want in.
Initiation into the 1% Club doesn’t come easy, but it’s worth it. To get in, it will take you months of preparation, countless hours of questioning if you can actually do it, and one 26.2 mile race that will test your mental fortitude. However, crossing that finish line secures lifelong membership.
Wondering what type of company you’ll be in once you’re a member? These are just a few of the characteristics the members of the 1% Club exhibit: determination, tenaciousness, confidence, empowerment, patience, selflessness, empathy, acceptance of others, camaraderie, and the list could go on and on. Members are supportive of each other, encouraging of each other, and celebrate each time someone, including a someone they don’t know, crosses that finish line. You will never feel like you have to change who you are to belong to the 1% Club.
I wanted to showcase some of the fabulous marathoners out there so I reached out to my fellow Sweat Pink Ambassadors. The following pictures are of women, all shapes and sizes, who are proud to call themselves marathoners and be part of the 1% Club:
Even though the women pictured above are all quite different, there are a few common traits that you can see: grit, determination, and pure happiness. Happiness that can’t be purchased in a store. This is the type of club I’m proud to be a part of. One that celebrates the diversity in people and encourages self growth through a 26.2 mile journey. Not the club Mr. Jeffries’ & Abercrombie has taken so much care and bigoted energy to create with their clothing.
One of my favorite running quotes of all time is “If you are losing faith in human nature, go out and watch a marathon.”– Kathrine Switzer. Obviously Mr. Jeffries has never spectated a marathon; that doesn’t seem like something ‘cool’ people do. It’s kind of hard to restore your faith in humanity when you’re busy destroying everyone else’s. Who knows, maybe he’ll have a change of heart with his narrow fat/skinny view of the world someday, but as far as I’m concerned, he did us all a favor by being ignorant enough to boast about his discriminatory viewpoint. It makes my decision {and hopefully millions of other’s} to never shop there again incredibly easy. Even though I’m their target demographic, their clothes will never touch this body. Ever.
Don’t let someone else’s narrow view of the world define your worth. However, if you’re upset about being excluded from the Abercrombie club, remember two things: 1.) you have the purchasing power to shut that club down and 2.) you have a standing invitation to an even more exclusive club. Myself and everyone of those ladies pictured above can’t wait for you to join us.
Oh, I almost forgot to mention that the 1% Club includes also includes clothing. As a member, you’ll be the recipient of some of the most amazing race t-shirts, tanks, shorts, shoes and more accessories then you can ever imagine. And the absolute best part? Elastic band pants are the preferred clothing choice. Word. Abercrombie doesn’t have anything on the comfort, style and fashion of workout clothes. Suck it Jeffries.
Question: What do you think about Mike Jeffries’ / Abercrombie & Fitch’s viewpoint on selling clothing only to certain people.