The 1% Club…More Exclusive than Abercrombie

If you were anywhere online last week, you know all about the crap storm that Abercrombie and Fitch’s CEO Mike Jeffries created for his company.


This man.  A man who doesn’t appear to be capable of blinking his eyes or closing his mouth (but fully capable of scaring small children) drew the proverbial line in the sand and declared war against the average American when he openly stated that Abercrombie sells only to skinny women; no fat girls allowed. And just in case you’re wondering what size Mr. Jeffries starts considering women fat – anything above a size 10.  The quote below is from Mr. Jeffries regarding his views about beauty and Abercrombie’s marketing strategy:

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.

In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

As you can see from his own words, he’s pretty proud of the exclusionary club he’s created.  A club that forces unrealistic and unhealthy body images at us with every seductive advertisement.  A club that is responsible for countless tears shed by teenage girls because they don’t can’t belong in that club.  Psychologically damaging doesn’t even begin to describe Mr. Jeffries’ club.

I could go on and on about the damage Abercrombie has caused by its bigoted marketing practices but that’s an entirely different post.  Right now , I want to introduce you to another club.  One that’s MORE exclusive then Mr. Jeffries’ could even imagine. The 1% Club.

marathon graphic

Welcome to the 1% Club. This club literally is the ‘cool kid’s club.’ However, as exclusive as this club is, it really is one of the most inclusive clubs out there.  There is no discriminating in the 1% Club; we want and welcome everyone and every body.  You can be short, tall, skinny, fat, able bodied or disabled.  The only thing you have to do to belong is to decide that you want in.

Initiation into the 1% Club doesn’t come easy, but it’s worth it.  To get in, it will take you months of preparation, countless hours of questioning if you can actually do it, and one 26.2 mile race that will test your mental fortitude.  However, crossing that finish line secures lifelong membership.

Wondering what type of company you’ll be in once you’re a member?  These are just a few of the characteristics the members of the 1% Club exhibit: determination, tenaciousness, confidence, empowerment, patience, selflessness, empathy, acceptance of others, camaraderie, and the list could go on and on.  Members are supportive of each other, encouraging of each other, and celebrate each time someone, including a someone they don’t know, crosses that finish line.  You will never feel like you have to change who you are to belong to the 1% Club.

I wanted to showcase some of the fabulous marathoners out there so I reached out to my fellow Sweat Pink Ambassadors.  The following pictures are of women, all shapes and sizes, who are proud to call themselves marathoners and be part of the 1% Club:

Mary V. (my runspiration) and her dad Mel. Both are proud marathoners.

Mary V. (my runspiration) and her dad Mel.
Both are proud marathoners.


Tanya B.
Blogs at Run Turtle Run

Mindy B. Blogs at Road Runner Girl

Mindy B.
Blogs at Road Runner Girl


Tabitha Y.
Blogs at Tab a Dilly


Blogs at We Run Disney

Colleen D. Blogs at Live Free and Run

Colleen D.
Blogs at Live Free and Run


Megan S.
Blogs at Elbowglitter

Karolynh Blogs at Karolyhn Can Run

Blogs at Karolyhn Can Run

Abby L. Blogs at Back at Square Zero

Abby L.
Blogs at Back at Square Zero

Megan J. Blogs at #RunMeganRun

Megan J.
Blogs at #RunMeganRun

Cori Blogs at Olive to Run

Blogs at Olive to Run

Kate E. Blogs at Run with Kate

Kate E.
Blogs at Run with Kate

And meeeeeee! Proud marathoner & 1% Club member.

And meeeeeee!

Even though the women pictured above are all quite different, there are a few common traits that you can see: grit, determination, and pure happiness.  Happiness that can’t be purchased in a store.  This is the type of club I’m proud to be a part of.  One that celebrates the diversity in people and encourages self growth through a 26.2 mile journey.  Not the club Mr. Jeffries’ & Abercrombie has taken so much care and bigoted energy to create with their clothing.

One of my favorite running quotes of all time is “If you are losing faith in human nature, go out and watch a marathon.”– Kathrine Switzer.  Obviously Mr. Jeffries has never spectated a marathon; that doesn’t seem like something ‘cool’ people do.  It’s kind of hard to restore your faith in humanity when you’re busy destroying everyone else’s.  Who knows, maybe he’ll have a change of heart with his narrow fat/skinny view of the world someday, but as far as I’m concerned, he did us all a favor by being ignorant enough to boast about his discriminatory viewpoint.  It makes my decision {and hopefully millions of other’s} to never shop there again incredibly easy.  Even though I’m their target demographic, their clothes will never touch this body.  Ever.

Don’t let someone else’s narrow view of the world define your worth.  However, if you’re upset about being excluded from the Abercrombie club, remember two things: 1.) you have the purchasing power to shut that club down and 2.) you have a standing invitation to an even more exclusive club. Myself and everyone of those ladies pictured above can’t wait for you to join us.

Oh, I almost forgot to mention that the 1% Club includes also includes clothing.  As a member, you’ll be the recipient of some of the most amazing race t-shirts, tanks, shorts, shoes and more accessories then you can ever imagine.  And the absolute best part? Elastic band pants are the preferred clothing choice. Word.  Abercrombie doesn’t have anything on the comfort, style and fashion of workout clothes.  Suck it Jeffries.

Question:  What do you think about Mike Jeffries’ / Abercrombie & Fitch’s viewpoint on selling clothing only to certain people.

Kona Kase Review

Recently I was given the opportunity through my Fit Approach Ambassadorship to review Kona Kase, a monthly box full of goodies to fuel your active lifestyle.  I checked it out first to see if it was something I’d be interested in, I’m not the type to just review anything (picky is good, right?), and liked what I saw.


Free box of goodies? Sign me up!

I received my Kona Kase several weeks ago and I was like a kid in a candy shop.  Yes, I realize I’m incredibly easy to please.  Especially when it comes to fitness & health food stuff.  The kase contained 8 different full size items.


Some of them I had heard of (Clif products and Earnest Eats) but others I had not.  I’ll be honest with you, I was most eager about diving into the samples I hadn’t heard of. I LOVE finding new things that make my life a bit more convenient and are healthy too.  What was really great about this particular box was that it contained several Paleo friendly items (remember that I’ve gone Paleo(ish) this past month).  The few non-Paleo items I gave to my running friends. Gee I’m so sweet….

I’m not going to recap the whole box but some of my favorites were the Wild Squirrel chocolate sunflower seed almond butter.


The dark choco mint Earnest Eats bar.  Love this company!


And finally the BruBar.  Although this one contained rolled oats so it doesn’t make the Paleo cut, I really enjoyed it before my long run this past Saturday.  I didn’t feel bad either.  Remember, I’m paleo(ish).  There’s a lot of wiggle room in that ‘ish.’ 😉


But I digress, this isn’t a review of the contents but a review of the Kona Kase company.  One thing that sets Kona Kase apart from other monthly subscriptions is the fact that they include a card detailing exactly what’s in each case.  This was incredibly helpful because I usually spend a ton of time Googling products.  It was lovely to have everything right at my finger tips.  Bonus – the card contains special discount codes just for Kona Kase subscribers.


Now here’s the fun stuff.  How Kona Kase works and all the other must know deets.  Kona Kase is a once monthly subscription – but it’s pressure free subscription. You can cancel at any time.  It’s $15 per month and always includes free shipping.  Value wise, my kase had a least $20 worth of items so it’s definitely worth it. And if you really fall in love with Kona Kase (I’m mean, what’s not to love?) they offer a referral program where your friends can get 50% off of their first box and you get $15 for each friend.  Say what?!

Not sure if you’ll love what’s in your box each month? Totally understandable. If you’re curious about the type of the products that have come in other month’s boxes just click here, they have all of their kase contents from past months listed.  It’s some good stuff, I tell ya.

Oh, and I think I might have neglected to tell you this kase also had chocolate in it.  Not like healthified, weird ingredient chocolate but like amazing chocolatier, melt in your mouth dark chocolate.  Don’t judge, it falls into the health food category with all those wonderful antioxidants.


Yum!  If you’re curious about trying Kona Kase, enter referral code “mcknight” to get your first box half off!  Also, make sure to show them them some love on Facebook and Twitter!

Question:  Have you ever tried a monthly subscription like Kona Kase? If so, what must have item did you discover?

Disclaimer – I was given a Kona Kase to review.  All opinions are my own.  Duh.

Bulu Box Review

Every once-in-a-while, because I’m a Sweat Pink Ambassador through Fit Approach, I get the opportunity to try new products.  Yay! Who doesn’t like free stuff? Sometime there are strings attached to the trials (write a review) and sometimes there aren’t any strings, just products.  The Bulu Box falls into the latter of the two categories but I still wanted to do a review because I think it’s kind of a cool idea.


So what exactly is a Bulu Box? It’s a vitamin and nutritional supplement sample box.  Each month they send you premium samples of various items available in the health market.  It’s a great way to test drive some products to see if you actually like them before buying the regular size.  It also introduces you to products you may not have otherwise known you can’t live without.

So to give you an idea, this is what came in my box:

Box o'goodies

Box o’goodies

products_he_softchews_1 FRS Health Energy Chews: I was really excited about this because it was a full size product ($20 value) and seemed like a great thing for marathon training.  You take two chews before exercise and it helps keep you energized.  The downfall for me? It’s not clean energy at all.  The first two ingredients are sugar and corn syrup.  This is why reading labels is super important.

imgDefendEnergy Immuno-Viva Defend + Energy:  This is similar to those Emergen-C packets but unlike Emergen-C it’s a natural immune booster and energy supplement. I haven’t tried it yet so I’m not sure how it tastes.

Ce Towelette Lav 6pk Crystal Body Deodorant: They sent me a lavender and white tea sample which contains no chemicals or harsh irritants.  It’s also ecofriendly since the towelette is biodegradable.   One of my long term goals is to go as natural as possible so finding this in the box was really great.

Drinkwell Multi Vitamins:  I couldn’t actually find a website for these vitamins but I did find an article on them.  Basically, they are a vitamin for binge drinkers.  I literally laughed when I found that in the Bulu box! I guess runners like to drink….a lot?? I wonder if water falls into the ‘binge’ category.  Anyways, if anyone wants me to send them this sample, let me know.  But be forewarned that it may come with some AA referrals, too.

image CocoaWell True Energy: Is an energy supplement that “lifts your mood, fuels your body and promotes alertness, all while reducing the effects of everyday stress.”  I tend to stay away from energy supplements but I’m curious to try these out on a run.

0000018_almased_300 Almaseed Synergy Diet: Is a natural metabolism enhancer, i.e. weight loss supplement.   Almaseed touts that it enhances your immune system and boosts energy. What intrigues me most is that it’s safe for diabetics.  I’m actually going to send this to my dad, a diabetic, to see what he thinks about it.

So there you have it, the contents of my Bulu box.  As you can see it’s a pretty eclectic mix of stuff.  Bulu Box is a $10 monthly subscription, shipping included, and what’s really cool is you can earn rewards points each month to purchase full size products you may like.

Question:  Do you ever try new supplements or do you stick with what you know?